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YOUR SMALL
BUSINESS ADVISOR

Initial Approach is a fully integrated customer acquisition specialist. We know how to build, manage, and optimize essential organizational functions and processes in order to systemize growth and facilitate retention.

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INITIAL APPROACH

Building a successful business is no easy task.

At some point in your journey, you realize you need smart people around you. People who are tech-savvy, people who know how to build, people who know how to manage, and most importantly, people who know how to do the things you don’t want to.

As a customer experience specialist, Initial Approach employs the discipline and the technical knowledge that is necessary to develop systems, people, and growth.

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HOW CAN YOU IMPROVE YOUR CUSTOMER EXPERIENCE?

Whether you’re starting a new business, growing an established one, or launching an event, Initial Approach can help you achieve measurable results. With an in-depth knowledge of go-to-market strategies and the latest tools & techniques available to help business owners build, grow, and retain — Initial Approach is your catalyst for success.

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Customer Acquisition

Gain insight into modern consumer buying habits.

SMS Marketing

Take advantage of unprecedented open rates.

Website Development

Build beautiful websites that your customers will love.

Direct Mail

Reach customers where it matters most.

Social Media Marketing

Engage with customers where they live and breathe.

Email Marketing

Retarget current and past customers to maximize your CPA.

Google Ads & Bing Ads

Paid advertising is the fastest path to revenue for most industries.

Blogging

Enhance your SEO efforts with strategic content.

SEO

Take advantage of organic search by enhancing on-page and off-page.

Graphic Design

Design beautiful marketing collateral for every stage of the buyer journey.

Brand Development

Create a refined brand that appeals to the masses.

Event Planning

Produce well-organized and memorable experiences for your customers.

Analytics Setup

Use data to establish the KPIs that drive business growth.

Logo Design

Is your logo the best representation of your brand?

IT Integration

Integrate the systems that are crucial to operations and marketing.

Copywriting

Revise, renew and unify the wording across all your channels and departments.

WE DEFINE THE CUSTOMER EXPERIENCE

After working for multiple marketing agencies, we came to the conclusion that we absolutely hated the idea of cookie-cutter growth strategies for companies that are just as unique as you and I.

The marketing channels will rarely change, but the growth strategy for every company should be as fluid as the wind. So, when we take on a new client, we work tirelessly to analyze weaknesses, identify opportunities, and create experiences that convert. With our integrated customer experience department, you’ll never feel out of the loop.

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