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Marketing<br />

& Software Solutions

Initial Approach is your integrated Marketing & Software Solutions department. We build, manage, and optimize all your marketing and communications channels for a low monthly fee.

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INITIAL APPROACH

Initial Approach is a marketing management agency that specializes in developing go-to-market strategies for both companies and products. Our love for creating strategic marketing plans and analyzing KPIs only scratches the surface of what drives our passion to help companies like yours achieve measurable results.

With an in-depth knowledge of go-to-market strategies and the latest tools available to help business owners manage, sell, grow, and retain — Initial Approach is your catalyst for success.

 

“YOUR BUSINESS. OUR PASSION”

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MARKETING MANAGEMENT SERVICES

Whether you’re starting a new company, growing an established one, or launching a new product, Initial Approach can help you achieve measurable results.

Marketing your business or products can make or break your bottom line if you don’t plan strategically. This is where we come in. Our marketing management expertise consists of six modalities: Branding, Strategy, Awareness, Analytics, Optimization, Nurturing. Each approach leverages the other in order to develop optimal sales and lead generation performance that will keep your business growing.

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Customer Acquisition

SMS Marketing

Website Development

Direct Mail

Social Media Marketing

Email Marketing

Google Ads & Bing Ads

Blogging

SEO

Graphic Design

Brand Development

Event Planning

Analytics Setup

Logo Design

IT Integration

Copywriting

WE LOVE MARKETING MANAGMENT

After working for multiple marketing agencies, we came to the conclusion that we absolutely hated the idea of cookie-cutter marketing strategies for companies who are just as unique as you or I.

The marketing channels will rarely change, but the marketing strategy for every company should be as fluid as the wind. So, when we take on a new client, we work tirelessly to identify weaknesses, analyze opportunities, and create things that convert. With our integrated marketing management department, you’ll never feel out of the loop.

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FOOD FOR THOUGHT