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Your Marketing
Management Solution

We build, manage, and optimize essential organizational functions and processes in order to establish longevity and influence growth.

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INITIAL APPROACH

Building a successful business is no easy task. In fact, it’s so hard that a sane person would rightly give up, as the late-great Steve Jobs put it. But no, we keep pushing, and we keep building. That’s the true spirit of Entrepreneurship.

At some point in the journey, you realize you need smart people around you. People who are tech-savvy, people who know how to build, people who know how to understand the things you don’t have the time to.

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MARKETING MANAGEMENT SERVICES

Whether you’re starting a new company, growing an established one, or launching a new product, Initial Approach can help you achieve measurable results. With an in-depth knowledge of go-to-market strategies and the latest tools available to help business owners manage, sell, grow, and retain — Initial Approach is your catalyst for success.

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Customer Acquisition

Gain insight into modern consumer buying habits.

SMS Marketing

Take advantage of unprecedented open rates.

Website Development

Build beautiful websites that your customers will love.

Direct Mail

Reach customers where it matters most.

Social Media Marketing

Engage with customers where they live and breathe.

Email Marketing

Retarget current and past customers to maximize your CPA.

Google Ads & Bing Ads

Paid advertising is the fastest path to revenue for most industries.

Blogging

Enhance your SEO efforts with strategic content.

SEO

Take advantage of organic search by enhancing on-page and off-page.

Graphic Design

Design beautiful marketing collateral for every stage of the buyer journey.

Bookkeeping

Brand Development

Create a refined brand that appeals to the masses.

Event Planning

Produce well-organized and memorable experiences for your customers.

Payroll

Analytics Setup

Use data to establish the KPIs that drive business growth.

Logo Design

Is your logo the best representation of your brand?

Insurance

IT Integration

Integrate the systems that are crucial to operations and marketing.

Copywriting

Revise, renew and unify the wording across all your channels and departments.

Recruiting

WE LOVE MARKETING MANAGMENT

After working for multiple marketing agencies, we came to the conclusion that we absolutely hated the idea of cookie-cutter marketing strategies for companies that are just as unique as you and I.

The marketing channels will rarely change, but the marketing strategy for every company should be as fluid as the wind. So, when we take on a new client, we work tirelessly to identify weaknesses, analyze opportunities, and create things that convert. With our integrated marketing management department, you’ll never feel out of the loop.

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FOOD FOR THOUGHT