Strategic

Startup Marketing

Agency

ABOUT INITIAL APPROACH

Initial Approach is a strategic startup marketing agency that specializes in developing go-to-market strategies for both companies and products. Our love for formulating strategic marketing campaigns and analyzing KPIs only scratches the surface of what drives our passion to help companies like yours achieve measurable results.

With an in-depth knowledge of go-to-market strategies for startups and the latest tools available to help businesses manage, sell, grow, and retain — Initial Approach is your catalyst for success.

“YOUR BUSINESS. OUR PASSION”

 

Feel free to shoot us a message or give us a call/text at 720.551.4828

STRATEGIC STARTUP MARKETING

Whether you’re starting a new company, growing an established one, or launching a new product, Initial Approach can help you achieve measurable results.

Your initial approach to marketing your business or products can make or break your bottom line if you don’t plan strategically. This is where we come in. Strategic startup marketing consists of six modalities: Branding, Strategy, Awareness, Analytics, Optimization, Nurturing. Each approach leverages the other in order to develop the optimal sales and lead generation performance that will keep your business, not just thriving but overshadowing your competition.

 

DOWNLOAD OUR BROCHURE

 

  • CONSULTING

  • ANALYTICS

  • BRAND DEVELOPMENT

  • DIRECT MAIL

  • SOCIAL MEDIA

  • EMAIL MARKETING

  • MARKETING MANAGEMENT

  • GO-TO-MARKET STRATEGY

  • WEBSITE DEVELOPMENT

  • WEBSITE MANAGEMENT

  • TEXT MESSAGE MARKETING

  • MARKETING AUTOMATION

BUSINESS RESOURCES

Finding the right mix of technologies to excel your internal and external business process can require a bit of trial and error in the beginning stages. Fortunately, we’ve tried and tested numerous SaaS platforms in an attempt to be effective and efficient in growing our business. So we took it upon ourselves to compile a list of services that we’ve used to run our business and we highly recommend that you give them a test drive.

 

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  • accounting
  • communication
  • banking
  • email
  • affiliate
  • Employee Scheduling

FOOD 4 THOUGHT

  • “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”

    Brian Halligan

  • “Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan”

    Peter Thiel

  • “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”

    Jay Baer

  • “Marketing is too important to be left to the marketing department.”

    David Packard

  • “Your website is your greatest asset. More people view your webpages than anything else.”

    Amanda Sibley