FRACTIONAL MARKETING MANAGEMENT

You Can Dream It. We Can Build It.

INITIAL APPROACH

Initial Approach is a strategic startup marketing agency that specializes in developing go-to-market strategies for both companies and products. Our love for formulating strategic marketing campaigns and analyzing KPIs only scratches the surface of what drives our passion to help companies like yours achieve measurable results.

With an in-depth knowledge of go-to-market strategies for startups and the latest tools available to help businesses manage, sell, grow, and retain — Initial Approach is your catalyst for success.

“YOUR BUSINESS. OUR PASSION”

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STRATEGIC STARTUP MARKETING

Whether you’re starting a new company, growing an established one, or launching a new product, Initial Approach can help you achieve measurable results.

Your initial approach to marketing your business or products can make or break your bottom line if you don’t plan strategically. This is where we come in. Strategic startup marketing consists of six modalities: Branding, Strategy, Awareness, Analytics, Optimization, Nurturing. Each approach leverages the other in order to develop the optimal sales and lead generation performance that will keep your business, not just thriving but overshadowing your competition.

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Customer Acquisition

SMS Marketing

Website Development

Direct Mail

Social Media Marketing

Email Marketing

Google Ads & Bing Ads

Blogging

SEO

Graphic Design

Brand Development

Event Planning

Analytics Setup

Logo Design

IT Integration

Copywriting

WHY WE DO IT

After working for multiple agencies, we came to the conclusion that we absolutely hated the idea of cookie-cutter marketing strategies for companies who are just as unique as you or I.

The marketing channels will rarely change, but the marketing strategy for every company should be as fluid as the wind. It’s hardly a scalable system for growth, but a system it is. So, when we take on a new client, we work tirelessly to identify weaknesses, analyze opportunities and create things that convert.

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FOOD FOR THOUGHT

“SUPERIOR SALES AND DISTRIBUTION BY ITSELF CAN CREATE A MONOPOLY, EVEN WITH NO PRODUCT DIFFERENTIATION. THE CONVERSE IS NOT TRUE. NO MATTER HOW STRONG YOUR PRODUCT-EVEN IF IT EASILY FITS INTO ALREADY ESTABLISHED HABITS AND ANYBODY WHO TRIES IT LIKES IT IMMEDIATELY-YOU MUST STILL SUPPORT IT WITH A STRONG DISTRIBUTION PLAN”

PETER THIEL

PayPal

“TO BE SUCCESSFUL AND GROW YOUR BUSINESS AND REVENUES, YOU MUST MATCH THE WAY YOU MARKET YOUR PRODUCTS WITH THE WAY YOUR PROSPECTS LEARN ABOUT AND SHOP FOR YOUR PRODUCTS.”