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Published on: Business Resources

Salesforce Essentials: Small Business CRM

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Salesforce is a technology company that was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company was initially focused on providing customer relationship management (CRM) software to businesses, which helped them manage their interactions with customers and analyze data about their sales, marketing, and customer service efforts.

Salesforce initially operated on a software-as-a-service (SaaS) model, where customers paid a subscription fee to access the company’s software over the internet, rather than purchasing and installing it on their own servers. This model proved to be successful, and Salesforce quickly became a leading provider of CRM software.

Over the years, Salesforce has expanded its offerings to include a wide range of cloud-based software and services for businesses, including marketing, sales, customer service, and collaboration tools. The company has also made a number of acquisitions to help it expand into new markets and technologies. Today, Salesforce is a global company with a market value of over $200 billion and more than 150,000 customers around the world.

Small businesses are facing more challenges than ever these days. From the economic impact of the coronavirus to the increased online power of dominant big box brands, carving out a space for your small business in the marketplace can feel even more overwhelming than usual. Being flexible and adaptable is essential to maintaining a successful small business, but it’s not always easy to adapt on the fly without a solid support framework to help your company stay afloat. That’s where services like Salesforce Essentials come into the picture.

Salesforce Essentials is a software service that hosts personal applications for small businesses. In laymen’s terms, this means that you can access important business software over the internet instead of having to download it on each computer, install it, and maintain it on all your hardware. With Salesforce Essentials, you can manage your business applications with ease from any location or computer. Salesforce Essentials offer organizational, sales, and customer service support with the push of a button, in addition to mobile support and sales analytics that can help you elevate your business with ease.

A successful business starts with a well-organized network of contacts and customers. Salesforce Essentials digitizes and streamlines your contact network, creating databases of vendors, account information, and customer records that can easily be viewed, edited, and updated from multiple locations. Take work home with you without having to install time-consuming software or lug a computer monitor home with you. The software even scans your email for customer data, automatically uploading it and syncing it with your records to create ever-current databases you can reference at a moment’s notice.

Sales services are easier to manage than ever with Salesforce. Salesforce Essentials monitors and tracks sales, potential sales, and even predicts future sales, tracking the customer relationship from start to finish. Being able to manage your product pipeline (the progression from interest to eventual purchase) will provide you with valuable analytic data to help highlight places where you might be losing customers and places where you can promote additional products. Salesforce Essentials also tracks the overall health of your business, translating your monthly numbers into reports and data readouts that are easy to interpret and learn from. Identify the strengths and weaknesses of your company with ease and use them to scale your sales to new heights.

The ultimate benefit of Salesforce Essentials is its centralized customer support database. With an organized, straightforward process, managing customer queries will help you keep customers coming back time and time again. Provide support across email, phone, chat, social media, and self-service help center through a centralized database, making reaching out to customers easier than ever.

With so many benefits, Salesforce Essentials is a clearly effective and powerful tool for all small business owners. From the order level to the customer support level, Salesforce Essentials addresses every component of the eCommerce workflow, making your business better than ever.