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7 Key Takeaways From Google’s Marketing Innovations Keynote

1. Adwords is now Google Ads


2. Google DoubleClick will now be a part Google Marketing Platform


3. Responsive Search Ads will allow Google’s machine learning to test and deliver the best combination of headlines and descriptions to users


4. “Local Campaigns” will target searches with the keyword “near me” across platforms


5. Google will now automatically import products for shopping ads


6. Analytics will now track users across the multiple devices they may use to visit your website


7. Form Ads will allow Youtube ads to generate leads through TrueView for Action